Proper No. Twelve

May 28th 2019


Following on from the record-breaking launch in Ireland and America, Proper No. Twelve Irish Whiskey has arrived in the United Kingdom. Mixed Martial Arts (MMA) Champion and one of the world’s most iconic athletes, Conor McGregor, the founder, chairman and majority owner of the company, is proud to expand the highly sought-after Irish whiskey by adding distribution in the UK.

The Ireland and USA introduction created great excitement in the flourishing Irish whiskey industry by selling out of six months of supply within the first 10 days of release. Proper No. Twelve has become the most followed spirit brand in the world on Instagram with over 575,000 Instagram followers in less than five months.

Proper No. Twelve is a blend of the finest golden grain and single malt. It is produced at the oldest distillery on the isle of Ireland in an area known for its rich soil and pure spring water. Proper No. Twelve is complex and sophisticated, yet smooth and approachable with hints of vanilla, honey-like sweetness and toasted wood.

“It has been an incredible start for Proper No. Twelve, and I am humbled by the support of all our customers and most importantly the people who enjoy this proper Irish whiskey from a proper Irishman. Proper. No Twelve has arrived on UK shores! I predicted and foresaw the unprecedented demand that has emerged for Proper No. Twelve. It is made with Ireland’s best spring water and finest golden grain and single malt. It is pure liquid gold! It was my desire to have a great package and a fairly priced product for all. Proper No. Twelve is truly a ‘ONE FOR ALL’ brand,” said McGregor.

McGregor continued, “Many ask where the name Proper No. Twelve comes from, and it has true meaning to me. I was born and bred in the Dublin suburb of Crumlin, Dublin 12 – thus Proper No. Twelve. My success can be traced from the lessons I learned growing up, the values of loyalty and hard work. Proper No. Twelve is who I am. I respect other whiskeys, but we are not here to just take part, we are here to TAKE OVER!”

Inspired by his pride for Ireland and his love of Irish whiskey, McGregor wanted to create his own whiskey that would match his high standards and make his country proud. He met David Elder, esteemed master distiller, previously of Guinness, and together they took painstaking measures to bring the whiskey to fruition. “We created close to one hundred blends and ultimately selected what we knew was the one and only proper whiskey blend. We took the time to develop an incredible whiskey and I’m excited to share it with the world,” said McGregor.

Proper & Ginger

Ingredients:

  • 50 ml Proper No. Twelve Whiskey
  • 150 ml ginger ale
  • 1 lime wedge

Directions:

  • Fill glass with ice
  • Pour Proper No. Twelve over ice
  • Top with ginger ale
  • Stir
  • Garnish with lime wedge

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