Conviviality Retail owns the UK’s largest franchised off-licence and convenience chain with franchisee-operated stores.
The stores are located throughout England and Wales and operate under six fascias including Bargain Booze, Bargain Booze Select Convenience and Thorougoods.
The Bargain Booze fascia was launched in 1988 and is the most prominent brand used by the company.
An increased convenience offering was introduced in 2007 under the Bargain Booze Select Convenience brand to allow Franchisees to expand the product offering for their customers.
The Bargain Booze website was awarded the No.1 retail website in the UK in May 2014.
Conviviality Retail operates as a buying, marketing and logistics business offering a full support package to the company’s Franchisees and retail stores.